Enterprise voice AI for Africa

SIMA answers every call before it becomes a lost customer.

An AI agent that picks up every phone call, in your customer's own language, finishes what they called about, and brings in a person only when the moment genuinely calls for one.

Request a PilotSee How It Works
SIMA

ሰላም፣ እንኳን ደህና መጡ። በምን ልረዳዎት?

Hello, welcome. How can I help you?

Sample call · Amharic · balance inquiryIllustrative transcript
1.2M

people already work in Africa's call centres. Still not enough.

90M+

customers behind a single phone number in Ethiopia alone.

0

of them can currently speak to an AI in their own language.

The problem with the phone

Every call your business can't answer is a customer you can't keep.

A missed call is not a missed minute. It is a customer who tried to reach you, couldn't, and called someone else instead. SIMA exists to make sure that never happens again.

No customer waits on hold again. There's no queue to join and no line that closes at night. Every caller is answered on the first ring, in their own language, at any hour, at any volume.

See inbound handling
Built for regulated industries

Your customers' data never has to leave home.

SIMA is architected to run entirely inside your own borders, and for regulated buyers, inside your own infrastructure. Built for markets where the law requires it, not just where it's convenient.

  • Isolated workspace per organisation, role-based access
  • Every call recorded and transcribed into your own records
  • Sovereign, on-premise deployment for regulated buyers
01
Your existing phone number

SIP or PSTN. Nothing changes for the caller.

Inside your border, or your own racks
02
SIMA: speech in, speech out

Amharic recognition, dialogue, and our own Amharic voice.

03
Your systems, your rules

Each backend function switched on individually by you.

04
Your records

Recording, transcript and audit log attached to the customer.

Built for markets where the law requires it.

The full system can be installed within your own national borders, which matters wherever data protection law, such as Ethiopia's Personal Data Protection Proclamation, requires customer data to stay in-country. Learn about security and deployment

Every call is a chance to keep a customer.

We built SIMA so fewer of them are wasted.

Industries

See what SIMA can do

One sample exchange per sector, in the caller's own words. Every one of them is a call that today ends in a queue, a callback, or a customer who gives up.

  • Inbound and outbound on one platform
  • Grounded in your own documents and records
  • Hands off to your team with the full context
Inboundየሂሳብ ቀሪዬን ማወቅ እፈልጋለሁ።I want to know my account balance.Verifies, then reads the balance.

Banking & Finance

Balance checks, PIN resets, and fraud reports, answered the moment a customer calls, not after they've queued at a branch.

Request a pilot
Inboundሹፌሩ የት ደረሰ?Where is my driver?Finds the trip, reads the ETA.

Ride-hailing & Logistics

Booking, dispute triage, and driver support, running around the clock without a night shift.

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Inboundቀጠሮ መያዝ እፈልጋለሁ።I would like to book an appointment.Books the slot, lists documents.

Government & Public Service

Citizens served in their own language, on a public hotline that never closes.

Request a pilot
Inboundየይገባኛል ጥያቄዬ የት ደረሰ?Where is my claim at?Reads the status and next step.

Insurance & Healthcare

Claims, appointments, and policy questions, answered on the first call instead of the third callback.

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Why we built this
1.2 million people already answer phones for a living across Africa, and it still isn't enough. The tools built for that problem were built for English. We built SIMA for how Africa actually calls.

The SIMA Team

SIMA's core capabilities are built and individually tested. We're now integrating them into a single live call flow, ahead of our first pilot. If you'd like to be one of the first partners on it, we'd like to hear from you.

Request a Pilot
How a pilot runs

Start with one queue. Prove it on your own calls.

Pilots run in order. Nothing goes in front of a customer until you have listened to it handle real calls.

Request a PilotSee How It Works
01

Pick one call type

Usually the one that fills your queue: balance checks, appointment booking, outage reports. Together we define what SIMA may and may not do on that call.

02

Build on your recordings

We tune recognition on your real call audio, load your knowledge base, connect the one or two systems the call needs, and record the brand voice.

03

Run in shadow

SIMA listens to live calls and drafts what it would have said. Your team reviews transcripts. We fix what is wrong before anyone hears it.

04

Go live, one route at a time

After hours first, then overflow, then the full queue. You watch the outcomes and the handoff rate. You decide when to widen it.

Live on one route, then the whole queue.

Each capability has been built and tested as a standalone module. The team is now integrating them into a single continuous call flow on a real Ethiopian phone line, ahead of the first end-to-end pilot.

Explore SIMA

Answer every callNo customer waits on hold again.Take real actionFinishes the job, not just the conversation.Reach out firstReminders and confirmations, placed the same day.Hand off when it mattersA person picks up instantly, with the transcript.Security and deploymentInside your borders. Inside your infrastructure.CompanyEthiopia first. Not the ceiling.
Our own model.Trained on how Africa actually calls.

Our own African-language voice model

SIMA is building a proprietary African-language voice model, trained to sound genuinely native rather than like a foreign model reading a script phonetically. Every real call the platform handles produces exactly the conversational speech data needed to train it, so the asset compounds with use and cannot be replicated by buying access to someone else's model.

About the company